Go to the official WeChat registration page, and select ‘mini program’.With this approval, you can take the following steps: To do this, you will need to be either a Chinese company or a WFOE, meaning your business has been approved to operate in mainland China. Setting up your WeChat developer accountįirst, to get started businesses are required to open a WeChat developer account. How can businesses create their own WeChat mini-programs?Ĭreating a WeChat mini-program isn’t as difficult as you might first think. Users can also snap a ‘geolocated’ photo as a fun memory of their trip. To help guests navigate its park, Legoland China built an interactive mini-program that tracked guests whereabouts on their visit, ensuring that they’d never miss out on nearby attractions. Legoland’s interactive map and location tracker Source: Jing Travel Starbucks’ mini-program offers customers a simple and efficient way to order directly through WeChat, whilst also letting them send digital gift cards to friends and family with customized messages. “Say it with Starbucks” - a mini-program with a message Source: Jing Travel Burberry’s boundary-pushing mini program Source: Dezeenįor its flagship store in Shenzhen, Burberry created an innovative mini-program that lets shoppers interact with window displays, book fitting rooms, choose what music to play as they try on clothes, and unlock exclusive dishes in the store’s café. Here’s 3 of the top WeChat mini-programs to get inspired by: 1. But how are businesses using the platform’s mini-programs to deliver such huge results? Examples of the best WeChat mini-programs to dateīrands across the world use WeChat to grow their businesses in China, and mini-programs form a huge part of that. Ultimately, if an international business wants to capitalize on the world’s biggest e-commerce market - WeChat is the place to be. In 2019, WeChat MPs were used by 746 million users a month and brought in around 1.1 billion e-commerce transactions a day. It’s clear, then, that brands are getting serious about their WeChat mini-programs - and when we look at the statistics, it’s no wonder why. That’s the equivalent to around half of Apple’s entire app store in just one application, and in under two years. Why are top international brands interested in WeChat mini-programs?īy the end of 2018, over one million mini-programs had been developed and launched on WeChat. Create a free AdChina.io account to get started. Our platform and team take care of everything from set up to running your campaigns for leading brands across the globe. Looking to establish your presence in China?ĪdChina.io is the #1 platform to get started with advertising in China. It’s this level of accessibility and integration that makes mini apps so popular, and why they offer such a brilliant opportunity for brands across the world.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |